When you’re growing a business, networking is necessary for growth. Networking is often overlooked by business owners and can be difficult to find the time to do when you are already overscheduled. Like everything else, there is a right and wrong way to network and that applies to virtual networking too. LinkedIn is a great tool for virtual networking, but one that needs to be utilized properly to be effective.
Avoid these three common mistakes when creating valuable connections on LinkedIn.
Slimy sales tactics are a no go.
There is almost nothing I hate more than receiving a slimy sales message the minute I connect with someone. When you connect with someone or accept their connection think about the first impression you want to give. Sending a sales pitch right after getting connected with someone is the worst thing you can do. LinkedIn is meant for conversing, networking and developing professional relationships. Some great referral networks are created here too so avoid jeopardizing that potential by sending your pitch. Genuine conversations are always the best way to go on LinkedIn. Get to know your connections and their business and then share about yourself when you get the opportunity in an informative way.
Posting the same content as you do on Facebook and Instagram.
Facebook and Instagram consist of a completely different audience than LinkedIn which is why it’s crucial that you create separate content for it. On Facebook and Instagram, posting more casual and personal content is completely acceptable. On LinkedIn, you need to focus more on your professional goals and wins, business-related articles/photos/videos, and more. It can be tempting to allow your personal life to shine through, however, save that for your relationships. If you’re struggling to know the line between professional and personal online, know that it’s okay to let your personality shine through in your profile. Think of creative ways to talk about your professional skills in a way that draws your reader's attention in and lets your quirky personality shine through.
Ask someone you don’t know for a recommendation.
Recommendations are an important part of growing any business, but especially an online one. You need to have these sources available for future clients to see, however, you shouldn’t get in the habit of asking people you don’t know for them. Asking someone who doesn’t know your work ethic or who have never worked with you is awkward for them and for you. Think about it this way? Would you feel comfortable giving a recommendation to someone that you don’t know and tying your name to it? Think about the blowback that could occur on your business and your name if the person you recommended didn’t do the stand-up job you claim they did. That’s not something you need to deal with.
If you’re struggling to properly update your LinkedIn profile or generate leads organically, let’s book a strategy call and discuss your options!